To address the growing global conservation crisis, the Wyss Foundation announced in November 2018 that it would launch a $1 billion campaign. It is a matter of rapidly increasing the proportion of the earth's conserved countries and oceans so that present and future generations can drink clean water, have clean air to breathe and experience the wonders of nature.
The objective of the Action is to preserve 30% of the planet in a natural state by 2030 by creating and extending protected areas and encouraging the international community to more ambitious protected area targets. It is an investment in science and an inspiration for environmental protection measures and new investments around the world.
Said Hansjörg Wyss, a philanthropist who established the Wyss Foundation in 1998.