Fast Fashion - Today trend tomorrow garbage

Fast fashion is clothes that are so cheap that you buy them impulsively. If you no longer like them, they are simply thrown away. Because fashion is so cheap, it has degenerated into a disposable commodity: Today's trends are tomorrow's garbage.

Share this article:

The costs behind it

Many of us know it, you go to a clothing store and see the new collection and think this summer without this top does not work, and it costs almost nothing - as much as an espresso. What it really costs, we don't know. Nature is being deprived of vast amounts of raw materials, and the environment and human health are being harmed by toxic chemicals, among other things.

In the last 15 years the sale of clothes has doubled. During the useful life has declined sharply. Fast fashion would not be possible without polyester made from non-renewable petroleum.

In the meantime the Second-Hand markets are saturated with poor quality. Caused by cheap synthetic blended fibers and this is often not suitable for resale.

Closing the cycle and reducing speed

What to do is to produce high quality clothing that is durable, repairable, wearable by others and ultimately fully recyclable. A truly sustainable fashion industry must both close the loop and reduce its pace. Let's dam up the flood of clothing and help make the fashion industry fit for the future.

Some naked facts

In the past there were 4 collections a year (winter, spring, summer and autumn), now almost every week there is a new collection up to 48 collections a year.
Production for one kilo of cotton requires 10'000 litres of water.
One pair of jeans requires 8'000 litres of water.
An average Western European buys 22 kilograms of new clothes and shoes. In the USA, this figure is 37 kilograms per person.
Every year enough new clothes are produced to give 14 pieces to every person in the world.
Depending on the material, one kilogram of clothing causes 11 kilograms of greenhouse gases.
Depending on the material, one kilogram of clothing causes 11 kilograms of greenhouse gases.
The manufacture, transport and use - washing, drying and ironing - of clothing alone causes more than 850 million tonnes of CO2 emissions a year.
To protect local textile production, 42 nations, mainly Africa, South America and Asia, have restricted or banned the import of used clothing.
Microfibers, including pollutants such as plasticizers or flame retardants, are transferred into the food chain.
Just extending the lifespan of our clothing from one year to two years would reduce CO2 emissions by 24 percent.
Share this article: