Many of us know it, you go to a clothing store and see the new collection and think this summer without this top does not work, and it costs almost nothing - as much as an espresso. What it really costs, we don't know. Nature is being deprived of vast amounts of raw materials, and the environment and human health are being harmed by toxic chemicals, among other things.
In the last 15 years the sale of clothes has doubled. During the useful life has declined sharply. Fast fashion would not be possible without polyester made from non-renewable petroleum.
In the meantime the Second-Hand markets are saturated with poor quality. Caused by cheap synthetic blended fibers and this is often not suitable for resale.
What to do is to produce high quality clothing that is durable, repairable, wearable by others and ultimately fully recyclable. A truly sustainable fashion industry must both close the loop and reduce its pace. Let's dam up the flood of clothing and help make the fashion industry fit for the future.